To “apotheosize” (uh-POTH-ee-uh-size) - from the Latin - is to deify or glorify.

Example (as used by Charles Isherwood in a New York Times review of Ziegfeld: The Man Who Invented Show Business by Ethan Mordden): “[Ziegfeld] apotheosized the showgirl and changed the entertainment rulebook by making the revue an ethnic stew.”

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