To improve your marketing communications, organize your words with the Magic Formula. It is the fastest, easiest, and most reliable way I know of to get (and hold) the attention of your prospects and customers.

The Magic Formula was first developed by Dale Carnegie - and in three basic steps, it’s everything you need to know to become an incredibly poised, polished, and masterful communicator.

Here’s the formula in its simplest form:

Step 1. Incident - Tell an engaging story that relates to the main point you want to make (i.e., the action you want your readers/listeners to take).

Step 2. Point/Action - Recommend (briefly and clearly) the one specific action you want them to take.

Step 3. Benefit - Explain exactly what benefits they will gain as a result of taking that action.

The formula is a time-tested tool that is guaranteed to dramatically improve the pulling power of all your marketing efforts as soon as you start to utilize it.

[Ed. Note: Marketing expert Alex Mandossian has generated over $233 million in sales and profits for his clients. You can get his advice and practical marketing tips for info-publishers, small-business owners, and entrepreneurs for free right here.

For 12 profit-acceleration secrets that can help increase your company's sales, check out the Amazon.com best-seller Changing the Channel by Michael Masterson and MaryEllen Tribby.]

Comment on this article

• Feeling the Pinch - and How to Pinch Back - So are you feeling the pinch these days? When the economy slides like it has over the last year or s
• Are You Open With Your Marketing Interactions? - The Johari Window is a cognitive psychology tool that was named after its two creators, Joseph Luft
• The Decoy Effect - and How It Can Help You Make More Sales - Let’s say you’re trying to decide where to dine tonight - and you’re in the mood for Mexican food. Y
• Pay No Attention to That Man Behind the Curtain! - Does the title of this article ring a bell? It should. It’s from the cinema classic The Wizard of Oz
• How to Kill a Great Company in One Easy Lesson - Back in the 1980s, I agreed to help the owner of a small company grow his business. Within three yea
• The Secret to Selling the Rights to Products - Obtaining and selling the rights to products can be very profitable for entrepreneurs, even those wi
• Never a Bad Time to Spend Wisely - Splurging in the middle of a recession is a no-no by Wall Street’s lights. They’re very good at puni